Create a professional, ink-saving black-and-white fax flyer. Design a new logo for the company name using crisp black-and-white clipart but do not make the logo or clip art too big or too bold. Use a clean newspaper-style layout with plenty of white space. No grayscale, no black backgrounds, no oversized pictures, or heavy bold fonts. Reduce boldness by 30% and make all vehicle and building windows white. Make city skyline pictures more white and use white windows. Do not make the skyline pictures too big. Add a thin border around the ad. Use the area code in the phone number to determine the city and the city theme with pictures to use for the flyer. Do Not Make The Phone Number Too Big Or Too Bold. Format for an 8.5" × 11" portrait fax page. No State maps. Instead use the area code to determine the city and then insert the following: Serving (Name Of city determined by the area code) and surrounding areas. If the business is a contractor like a roofer, paver, etc., include FREE Estimates! inside a professional black-and-white starburst, with the word FREE underlined. Keep the burst small and ink-saving. Always put the logo on the top left. If there are roads, driveways or parking lot's make them white and if it is a parking lot make the stripes black, sharp and crisp. Also insert a remove option at the bottom of the fax that says: To unsubscribe please visit www.PleaseUnsubscribeMe.com but don't make it too big. Auto spell check and correct spelling if errors are found. Do Not Make The Phone Number Too Big Or Too Bold. Include this exact call-to-action prominently on the flyer: Please Call Or Text (Insert First Name From First Name Field) Today!
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